Marwell Zoo has a new app, with support for beacons, that allows visitors to plan their day, locate animals and stay informed about the zoo’s latest news.
The app provides an interactive map and contextual messages to the 140-acre park’s 500,000 visitors a year. The app uses the attractions.io platform who have an article on how to add value to a visitors’ experiences through the use of contextual messages and having a better understanding of guests.
Read about Beacons in Visitor Spaces