We have been doing a survey of app store reviews of manufacturer apps used to configure beacons. Not just for beacons we sell, but for the whole industry. It’s interesting to note that there are no apps with consistently high ratings scores, on iOS nor Android. Over time, most apps seem to to gravitate towards a mediocre rating. Why?
The problems are that a) Bluetooth is wireless and hence can’t guarantee 100% reliability, all the time b) People have different technical aptitudes and some blame the software when the real cause is that they didn’t understand (or read!) c) Some phones have bugs in their Bluetooth stacks (in-built Bluetooth software).
Hence, no matter how good the app, it will end up having a number of negative reviews.