The use of beacons is maturing. Instead of a product or service being all about beacons, it’s all about something else, usually more domain specific, with beacons providing a valuable adjunct that differentiates the offering.
An example is the Photosync backup and sync app.
It has location based ‘autotransfer’ option, using iBeacons, that allows the app to accurately trigger only at a particular location.
Once beacons are added to a product, it’s often the case that new unforeseen scenarios become evident.