iBeacon, Eddystone, Bluetooth, IoT sensor beacons, apps, platforms
BeaconZone was set up in 2015 with the aim of encouraging companies and organisations to explore beyond the confines of retail marketing solutions into areas such as the Physical Web, asset control, security, sensing and the Internet of Things (IoT).
View the Ideas Gallery where you can gain inspiration based on actual BeaconZone customer scenarios.
Our customers often tell use that beacons go missing early after installation. People will steal beacons even if they are password protected and can’t be re-used. They don’t know they are useless and steal them anyway.
We once had a strange request from the UK Transport Police to supply our “ugliest beacons”. In some situations, the requirement is for beacons that will blend into the environment rather than advertise their presence visually. While high visibility, attractive beacons might be great for proof of concepts and demos, in the real world beacons that blend into their environment work best.
There’s often a temptation to hide beacons behind things. However, beware of blocking the radio signal and hence reducing the range. We had a client use beacons in a stadium and they painted them to camouflage them from view. Hide your beacons, but don’t block the signal.
There’s an interesting app/service called Voolsy, in India, that uses iBeacons to enable a slick restaurant mobile app. The key thing here is that beacons are mentioned just once on their web pages. The emphasis is, instead, on making it “easy to place order & pay bills”.
Take a look at your current and proposed beacon-based solution and see if you can remove almost all references to beacons and instead concentrate on the problem being solved for your users. That way you are more likely to engage customers and less likely to alienate them with what’s, to them, incomprehensible technology. Beacons are an enabling technology, not the solution.
Customers are primarily interested in how a product or service can solve their problems or meet their needs. Emphasising the solution simplifies communication, making it easier for customers to understand and appreciate the benefits.
Carnival Cruises is using Ocean Medallion™, a beacon that allows you to board the ship, open your room door, navigate the ship, find your family and friends onboard, make reservations and order and pay for food and drinks.
This is a significant and well thought out rollout for many reasons:
The clever part is that the gains aren’t just for Carnival cruise guests. The new system will also allow more personal location information to be gathered that can be used offer better targeted promotions and hence help increase revenue per customer.
Beacons are often mentioned as being IoT devices. IoT devices tend to measure and monitor performance and store data in some Big Data way. The Massachusetts Institute of Technology, Singapore MIT Alliance for Research and Technology and Technical University of Denmark have a paper on Combining Smartphone and iBeacon Technologies in a Transit Quality Survey.
Their proof of concept shows how, what looks like a transport end-user survey, can be additionally used to track service data and monitor performance on transit trips.
The paper has a few insights into the use of beacons. They found that the RSSI and proximity accuracy were affected by the number of people in the surrounding environment such that it was best to place the beacons at high positions at bus stops. They also found they needed to explictly ask users to manually enable Bluetooth on their phones.
They also consider problems that will be experienced if the proof of concept were to be scaled, in particular the dependency on having a wide set of beacon-equipped stops.
If the ultimate vision is to develop a platform for a city’s entire bus network, it may be impractical to install and maintain iBeacons at every bus stop.
There’s also mention of the need for more effective incentives to sustain participation, such as offering reward points or fare discounts.
You might have stumbled across comments on social media saying something like ‘Is iBeacon still used?’, ‘Remember iBeacon’ or ‘Is iBeacon still a thing?’. It’s a question that tends to crop up now and then. The truth is, iBeacon technology is not only still around, but it has flourished and evolved, becoming integral to various industries.
When Apple first introduced iBeacon technology back in 2013, it was mainly designed for retail notifications. At the time, it seemed like an interesting innovation, enabling stores to communicate with their customers via their smartphones. But, in reality, that was just the tip of the iceberg.
Over the last decade, beacons have evolved from a technology used exclusively in retail stores to one that’s employed across a multitude of industries. The technology has seen enhancements and adaptations, moving well beyond simple notifications and sales promotions.
One of the most significant adaptations of iBeacon technology has been in real-time locating systems (RTLS). Used to track objects and people within confined areas, this technology has made its mark in industries like healthcare, manufacturing, and logistics. Hospitals, for instance, utilise RTLS to monitor equipment and patient movement, reducing waiting times and improving efficiency.
Sensors have become more sophisticated with the help of beacons. From monitoring environmental conditions to tracking health metrics, these smart Bluetooth beacons are integral in gathering vital information. Think of applications such as monitoring temperatures in office buildings or tracking the temperature and humidity in agricultural settings.
IoT represents a world where everyday objects are connected to the internet, sharing information and interacting with each other. Beacons play a pivotal role here, together with gateways. Whether it’s smart homes adapting to your preferences or industrial equipment notifying operators of required maintenance, the applications are boundless.
What began as a way for retailers to send notifications to shoppers in a store has become a technology with applications that stretch as far as the imagination. The beacons of today is more sophisticated, more versatile and more integral to modern life.
So the next time someone on social media questions the relevance of iBeacon, you’ll know the answer is not only a resounding ‘yes,’ but a testament to how far a single technology can evolve.
There’s an old, yet pertinent, post at Hotel Online, by Dr. Michael Arner is the Chief Technology Officer of RoamingAround, on How Do You Choose Which Beacons to Have Faith In? The article questions the merits of being tied in to a particular supplier’s hardware or software features.
The article gives the opinions:
“If you’re a beacon merchant, I suppose it’s great to have clients that are willing to shackle themselves to your super-special hardware, but if you’re the consumer, it’s usually best to avoid doing so when you can.”
“In reality, iOS and Android devices can both speak to both protocols and there are very few reasons why you shouldn’t be choosing a solution that’s beacon agnostic.”
Regarding security:
“There exist beacons which maintain proprietary end-to-end encryption, and these should be purchased, in the very rare case they’re needed”
On Customer service:
“Multiply-source your vendors and then you’ll discover that the decisive factor ends up being not the device stats but the customer service”
There’s also the issue of longevity. Since the article was written, many beacon SAAS platforms with tied hardware have ceased to be in business.
Summarising the advice in the article, look beyond what’s being offered or promoted by vendors. They will always be promoting their unique selling points but those might not actually be the decisive factors for your project.
Most Beacon usecases involve putting beacons on things or in places and triggering notifications on users’ phones. There’s a paper by Yang Yang, Zhouchi Li and Kaveh Pahlavan of Worcester Polytechnic Institute (WPI), Worcester, MA that instead proposes Using iBeacon for Intelligent In-Room Presence Detection.
Their system records users in a room for applications such as graduate seminar check-in, security and in and out counting. It recognises in room presence by analysing path loss and door motion readings to decide whether a person is inside the room. Their custom app receives the beacon data and sends it to a server for analysis. They experimented using two iBeacons, one attached to the outside of the door with another mirroring at the inside and also as single iBeacon implementation that still performed well.
The paper also a useful chart showing the variation of RSSI with how a phone is held:
The primary consideration when siting beacons is the location. Beacons work best when there’s a line of sight. If the beacons are static and received by devices such as smartphones then the best position is higher up where they won’t be blocked. If the beacons are moving, the receiver, for example a gateway, is best placed overhead. When thinking about the location of static beacons, also consider camouflaging them or placing them out of reach so that they don’t become victim to theft.
Think about how you will attach the beacons. Many beacons come with a strong double sided 3M-branded tape. While this can work, the glue or underlying surface can fail in the long term due to the affects of heat and moisture. Also, it can be difficult to remove or replace a beacon in the shorter term without damaging the surface decoration.
Tidier methods include screwing to the surface or plastic tie fixing that can be more suitable for attaching to some types of structure.
Although batteries can last years, think about how how battery levels will be measured and the physical and IT processes needed to replace a beacon.
The ease of physical maintenance is also related to beacon location and how they have been attached.
We are seeing more and more customers using beacons in driving-related scenarios. Most are using beacons to trigger when the user gets into or out of a vehicle. For example, driversnote tracks your trips ready for your mileage claim. However, apps such as this are for personal use and there’s a larger market and opportunity in company/fleet management. For example, mileagecount has an automated mileage capture system based on beacons.
The key thing here is that beacons are being used to trigger something, mileage capture in this case. It’s automated, unobtrusive and doesn’t necessarily produce app notifications. There’s a very large number of similar usecases in other industries waiting to be explored.