There’s an interesting new project on GitHub that uses Eddystone-URL beacons to tag wild and domestic beehives.
“There are many reasons to geo-tag wild and domestic Beehives, one is simply to raise awareness of HoneyBee Colony Collapse Disorder (CCD), and the state of health of local Beehives; another would be to alert those that might be susceptible to anaphylactic shock that they should be mindful of their surroundings. (i.e. Don’t climb that lovely tree with the huge wild Beehive in it…)”
It’s questionable whether Eddystone-URL is the best solution in this particular scenario. Eddystone-URL will only show up when users are interacting with their devices (when the screen is on). People avoiding beehives due to possible anaphylactic shock would want to be alerted even when not using their phones. This requires use of an app and iBeacon if background notification is required on iOS.
Nevertheless, Eddystone-URL does provide an inexpensive, easy to create solution for educational and awareness (PR) purposes.