There’s an interesting app/service called Voolsy, in India, that uses iBeacons to enable a slick restaurant mobile app. The key thing here is that beacons are mentioned just once on their web pages. The emphasis is, instead, on making it “easy to place order & pay bills”.
Take a look at your current and proposed beacon-based solution and see if you can remove almost all references to beacons and instead concentrate on the problem being solved for your users. That way you are more likely to engage customers and less likely to alienate them with what’s, to them, incomprehensible technology. Beacons are an enabling technology, not the solution.
Customers are primarily interested in how a product or service can solve their problems or meet their needs. Emphasising the solution simplifies communication, making it easier for customers to understand and appreciate the benefits.