Last April we asked if the Physical Web was dead and mentioned that a group of people, led by Agustin Musi from Switzerland, was contemplating creating PhysicalWeb2. The Physical Web Association (PHWA) has now been created as a non-profit association with the goal of driving the development, community, and adoption of the Physical Web. The PHWA is now accepting memberships.
A refreshed TestFlight version of the PhyWeb iOS app is available to members. This new app will be promoted via advertising and the press. In time, the PHWA aims to develop a native app kit to add the Physical Web to existing apps, develop brand-neutral apps for iOS and Android and host a metadata service as, presumably, a substitute for the google Physical Web Proxy.